Tag Heuer watch Infact many of these brands are targetting men as their core customers. Says Manishi Sanwal, GM, Jewellery and Watches, LVMH India, “We have a strong presence in the men’s market. Our core target group is men. Tag Heuer’s diversification into lifestyle accessories and cell phones have been done keeping in mind the brand DNA. They com-plement the watch business perfectly and take forward the interaction of the brand with the consumer.” The entry level price of phones is Rs 2,19,000 onwards.
A watch given for repair arrives at TAG Heuer'sTag Heuer watch Springfield, N.J.-based service center and once the repairs are completed it is shipped back to the customer. On the new website, TAG offers the customers and retail partners the ability to keep track of the status of watch repairs. Once the customer sends his/her watch to their repair center they will send back an acknowledgement receipt that will contain a unique username and password for the customer. Customers can use this to login into the website to track a work order, view dated history of all consecutive repair steps already achieved as well as related documents. This password protected section of the website also offers provision to check the repair estimates and authorize payments via paypal.
TAG claims this effort is the first of its kind in the industry and that it is on the leading edge in offering improved service to retail partners and customers through the Internet.
Tag Heuer watch And for retailers that prefer to continue with faxing approved estimates, TAG Heuer will now fax an acknowledgement letter that lists all of the watches the after-service center has received from a store. TAG Heuer will not begin emailing retailers service estimates or status updates without their expressed consent. Retailers are asked to call TAG Heuer's customer center and provide an email address if they want to use this comprehensive service.
Tag Heuer watch TAG Heuer recently signed an exclusiveTag Heuer watch international licensing agreement with ModeLabs Group as well as a deal with Jagged Peak (News - Alert).
Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.
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